Business Language and Communication Consultants

With internet searches becoming the most common method of finding products and services, a website provides customers their first impression of a company's professionalism, standards, quality and organization. The key focus is making your website easy to find in the world leading search engines. This is a complex and complicated skill in itself. However, achieving a good search ranking is not enough. If the website is badly written, poorly structured or clumsily designed, customers are likely to quickly leave the site. If they do, then search engines will stop trusting it, resulting in the search ranking dropping. Consequently, a site's content must be extremely well-written and its structure must be logical and organized.

The worst mistake a company can make is to under-focus on its website's content. Without easy to find, well-presented and engaging content, you do not have a functional site. A site's searchability, structure and content quality work hand-in-hand. If the site is structured around the organization's key products and services, which are presented to customers in clear, precise and well-written English, then it will be both searchable and a major organizational sales asset. Many companies fail to appreciate the necessity of excellent content, which results in the website becoming a white elephant, a resource needing to be maintained without the benefit of increasing business. We can help you avoid this most serious of mistakes.

The second most common mistake is the under-appreciation of talented web designers.  These are the people who make the site look beautiful and contemporary. The problem they face is that organizations looking for website designers tend to want them to charge by time taken. This is an error. The best website designers can produce amazing websites very quickly, whereas, in contrast, inexperienced or less talented designers take much longer to produce inferior quality work. When you contract a web deisgner, you are not paying for his hours, but his talent and experience. We can help you find a best fit designer for your specific demands. 

Athird mistake is to over-focus on the technological aspect of web design, in the mistaken belief that the more expensive the technology, the more successful the site. This is far from the truth.  In the open-source dominated world of web design, the cost of the software is usually minimal. For example, the software cost of this site was less tha twenty Australian dollars. Unless you have a specific reason for wanting a certain technology, you should not be spending too much money on this aspect of your online presence. We can help you choose the best software for your organizational requirements.